By now, most have probably heard of the controversy involving a championship women's basketball team and a radio talk show host who decided to make some poor decisions to insult their race, sex and athletic ability.

The shock jock has since publicly apologized, been suspended for two weeks and is going to meet the women sometime this week. Purportedly, his job is up for review. Although not unprecedented, racist remarks don't always end up with the termination of the person who says the incredibly ignorant remarks. Last year, a well known comedienne/actress/TV talk show hostess made some ill-advised comments making fun of the way Asians speak. I didn't view such banter as racist (I just thought she was being stupid), but others took offense and launched a campaign for her to lose her job which she still holds today.

Unfortunately, such decisions come down to a matter of economics. This is not the first time the shock jock in question has come under fire, simply the latest and most severe in terms of insulting on a nationwide scale. The ramifications of his actions run deep and a message should be sent that it is not all right to spew such misogynistic garbage out of his mouth. The disturbing reality is that he is popular among his listeners because of what he says, which can only mean that there are millions of persons who think like him or at the very least agree with his underlying racist philosophy. Thus, there are millions of potential people who listen to mind-numbing advertisements. Yes, sponsors have pulled their ads from his show, and if he does indeed lose his job, it will be only a matter of time before someone else says something incredibly stupid which will end up on Youtube or CNN.

So, to nip this thing in the bud, I really believe that the focus should be on educating people about race relations so that we can all be slightly more sensitive to such issues. Perhaps keeping him on the air after he's been educated will be a good thing for all people in the long run, if at the expense of his current fan base.