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Brazilians Urged to Urinate in Shower

   Fri, August 7, 2009 - 3:34 PM

AOL / Wire Services
(2009-Aug-05) -- It sounds a wee strange, but a leak can save lots of water. That's the message an environmental group is sending in a new ad campaign.

Spots running on several Brazilian TV stations promote urinating in the shower.
In one commercial, animated characters such as King Kong, a trapeze artist, a basketball player and an alien show viewers how it's done -- usually in silhouette behind a shower curtain. There's even a momentary homage to the shower scene from 'Psycho.'

Children's voice narrate as a bouncy tune is strummed in the background. At the end, the kids shout: "Pee in the shower! Save the Atlantic rainforest!"

The ad campaign is "a way to be playful about a serious subject," according to Adriana Kfouri, a spokeswoman for SOS Mata Atlantica in Rio de Janeiro.

The group says eliminating just one toilet flush a day can save more than 1,100 gallons of water in a year.

I always do...



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