1. The internet is dead.

Really... read that again.

Cyberspace doesn't exist.

Really.

The internet is no longer something you LOG INTO or DIAL into. It is in your mobile phone, it is in your PDA, it is in your microwave, it is in your car. The internet ... it is all around us.

The internet is no longer some place, no longer a place of places.
The internet is a sea of conversations that is navigated by search.

Everything is simple: conversations and search.

Everything.

People don't say radio or television is some "other place or space." They just accept the fact that, on certain frequencies, information is transmitted that is reproduced using technology called a television.

Internet Protocol is the same thing.

The meme that there even is a cyberspace is several years post mortem...
2. STOP WEB 2.0

Stop it. We already have an internet.

Look at fact:

Tim Berners Lee - the inventor of the web as we know it, the Gutenberg of our time. His science project now has 1 billion users around the world. And they are using the internet, not Web 2.0.

Surprisingly a lot of the 1 billion of these early adopters serve their interests within their own various cultures using the Web - the internet as a tool, not a place.

Web 2.0 started as a good idea. That idea has had its day. Good little dog. Now go away.

The importance we know was the focus on open development standards letting websites share information much more easily and the breaking down the Berlin-Walled gardens of information and syndicating. And even with all the new ways to do it, this is not about the technology.

The ClueTrain Manifesto let us understand markets are conversations. Blogging exploded on the scene showing these conversations have power. Blogging takes conversations and makes them permanent, indexible, and archivable. Each human has a voice, by blogging the different voices now can be harnessesed. Thus the internet itself is now a large knowledge management databasea sea of conversations.

Google has shown us the importance of Search for data and information.

Technorati shows us the importance of searching and sifting through conversations.

When one starts reading the work of John Seely Brown...we see that show the world operates more by social sciences than through technology. The social sciences are sometimes criticized as being less scientific than the natural sciences but that is okay too because...

3. Technology is the enabler of business not its purpose.

Let us talk about the lowercase semantic web. Our effort is called The Leviticus Project. We believe these things:

1. Use what we have. No need to build a whole new Web.
2. The user is the center of everything.
3. User's thoughts are the root of everything. After thought you have action. The action has Intent.
4. The path of the Action (usually a search) is the Desire Line or cow path.
5. People only have one face- they should have the choice of only one secure id that THEY own. Not a government, not Microsoft, not Yahoo and no, not even Google.
6. The users own their information and their social network is private and you don't own it, you only get to have access to use or what they allow you too.
7. The users social network is theirs attached to their secure digital ID. They can add this to any YASN or tool; this does not mean you have the right to those relationships.
8. Support open standards.
9. Get rid of walled information gardens.
10. Stop Web 2.0. Stop it. We already have an internet.

Just our two pesos.