I don't know how many of you are familiar with Dr. Hauschka. It's a luxe organic body care and cosmetics brand. The company originally started in Germany, but its products have become very popular in the United States among people eager to spend a pretty penny on looking pretty naturally. Hauschka sources its products' ingredients from biodynamic farms, and the company as a whole is very focused on sustainability.
Hauschka's American office is located in Western Massachusetts, and the couple who head this branch have found a way to protect it from an outside buyout:
In a transaction believed to be unprecedented among U.S. companies, Kurz and her husband legally eliminated their ownership in Hauschka, and then placed the operating company, which is profitable, inside a Massachusetts nonprofit corporation. The result is a novel corporate structure that acts a lot like an irrevocable trust, with one significant exception: It has no trustees or beneficiaries, which means that the Estee Lauders and L'Oreals of the world will find it very difficult to buy Hauschka, ever. Fast Company
This ensures that Hauschka won't be compromised in its operations or in its integrity, that its missions and its products will remain the same.
The Kurzes put a premium on sustaining their business's mission and values--notions as romantic as you'd expect. "We aim to heal the earth and humanity," Susan, 58, says, pausing as if she's anticipating the skeptical retort, Through $14.50 tubs of lip balm? "Every action that is taken in this business, every intersection between the earth and end user, has a proactive healing impulse behind it." Hauschka's products back up the boast. Its raw ingredients are grown or sourced primarily from biodynamic farms and at fair-trade pricing.
A lot of people won't understand the Kurzes's actions. Their company was estimated at being worth $50 million. Big cosmetics conglomerates wanted to buy the company. The Kurzes could have sold Hauschka, retired, and not looked back to see how the brand devolved. Then again anthroposophists have a reputation for being "weird" and doing things their own way. I find it refreshing for people to maintain their core values despite outside temptations.
I must confess to being biased. I love Dr. Hauschka products, and I can't wait to some day be a rich bitch and afford a regular supply of them. Their rejuvenating mask is divine. My skin would glow after each weekly use. One tube lasted a year for two people.
For anyone who wants to try their line without investing a lot of money, I recommend their trial kits (aka travel kits). For the holidays, a portion of each trial care kit goes to Heifer International.
Tue, December 11, 2007 - 5:47 PM
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Hauschka's American office is located in Western Massachusetts, and the couple who head this branch have found a way to protect it from an outside buyout:
In a transaction believed to be unprecedented among U.S. companies, Kurz and her husband legally eliminated their ownership in Hauschka, and then placed the operating company, which is profitable, inside a Massachusetts nonprofit corporation. The result is a novel corporate structure that acts a lot like an irrevocable trust, with one significant exception: It has no trustees or beneficiaries, which means that the Estee Lauders and L'Oreals of the world will find it very difficult to buy Hauschka, ever. Fast Company
This ensures that Hauschka won't be compromised in its operations or in its integrity, that its missions and its products will remain the same.
The Kurzes put a premium on sustaining their business's mission and values--notions as romantic as you'd expect. "We aim to heal the earth and humanity," Susan, 58, says, pausing as if she's anticipating the skeptical retort, Through $14.50 tubs of lip balm? "Every action that is taken in this business, every intersection between the earth and end user, has a proactive healing impulse behind it." Hauschka's products back up the boast. Its raw ingredients are grown or sourced primarily from biodynamic farms and at fair-trade pricing.
A lot of people won't understand the Kurzes's actions. Their company was estimated at being worth $50 million. Big cosmetics conglomerates wanted to buy the company. The Kurzes could have sold Hauschka, retired, and not looked back to see how the brand devolved. Then again anthroposophists have a reputation for being "weird" and doing things their own way. I find it refreshing for people to maintain their core values despite outside temptations.
I must confess to being biased. I love Dr. Hauschka products, and I can't wait to some day be a rich bitch and afford a regular supply of them. Their rejuvenating mask is divine. My skin would glow after each weekly use. One tube lasted a year for two people.
For anyone who wants to try their line without investing a lot of money, I recommend their trial kits (aka travel kits). For the holidays, a portion of each trial care kit goes to Heifer International.
