We're all familiar with the "Girl's Gone Wild" videos. Now there's a new one, "Wild Party Girls" and it's a little different. They have created a fantasy world where sorority girls take showers together all of the time, make out and have pillow fights where they mysteriously lose their clothing. There's a whole infomercial about the video and all along the girls are insisting they have no idea this video will ever be made public. "Oh! I would just die if this ever got out!" and so on. Really? No idea, huh?

I realized the directors of this video are taking full advantage of the pudica effect. Do you know what a pudica is? Don't feel bad, Google doesn't even know. It's a very obscure term and that's too bad. Take a gander at this: www.wga.hu/tours/brancacc/pudica.html


See how the naked women are shyly covering their naughty bits? See how that might make a person more curious about what she's hiding under there? It actually draws attention to her sex and, therefore, immediately sexualizes her. It also illustrates that she's a "good girl", a nice, proper virgin sort. 'Cause ya know, we're all either whores or virgins and that's about it.